How to Use Healthcare Marketing Data to Build Brand and Drive Appointments

When you think of industries with a marketing advantage, healthcare might not jump to mind. But healthcare providers have a clear marketing data lead over many others: More data about their customers;  Data reveals opportunities to interact with patients in meaningful ways;  And when it comes to value, healthcare marketing data can deliver the highest …

Healthcare Systems Have a Brand Advantage: Now is the Right Time to Use It

Healthcare brands have an unfair advantage over most other brands: the key is using their own patient data to drive patient activation and become top of mind and the go-to resource for health and wellness. Healthcare providers are in a unique branding position. They can solve some of the most important issues consumers face: their …

Redefining Your CRM Strategy with Intelligence

Drive healthcare system revenue by turning your data into actionable insights Whether you’re a healthcare delivery CEO, CFO, service line, or medical group leader, you need to drive revenue. In this blog, we’ll be focusing on top line revenue growth and patient outreach where we explore how you can connect your revenue-generating services with your …

Retail, Tech, and Traditional Healthcare: Competition or Course Correction?

Should traditional healthcare be afraid of the retail and big tech competition, or can they take what’s working and adapt? It seemed a given that “Big Tech” would completely take over healthcare in the U.S., using data as the figurative magic pill to transform the system. And retail seemed poised to continue to snip away …

How Responsible AI Can Reduce Bias in Patient Outreach: Three Keys to Eliminating Bias in Healthcare AI for Better Patient Outcomes

The use of artificial intelligence (AI) in healthcare risks perpetuating historical bias. But with the right processes in place, AI can help solve healthcare bias problems rather than prolong them. From the start of the COVID-19 pandemic, Black individuals and other people of color in the U.S. have been roughly twice as likely to die …

Maximizing Healthcare Marketing ROI Through Patient Activation

Hospital revenue and marketing budgets took a hit during the pandemic. To justify spend, healthcare marketing ROI must be proven. Here’s how to do it. With elective procedures on hold during the pandemic, hospital and clinic revenue took a hit. Now with the Great Resignation, they’re also losing staff. Both of those challenges can lead …

How Patient Data Can Be Used in Outreach Programs

As a healthcare marketer, you want to find the right audience for your outreach programs. Maybe you’ve been tasked with increasing appointment volume for Medicare Annual Wellness Visits (AWVs). How can you leverage patient data to know if patients have already scheduled an appointment or perhaps just had one? And what about diagnostic services such …