Hyper-Targeted
Growth Campaigns

Harness data-driven, digital journeys that drive service line revenue and maximize lifetime value.

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Marketing

Healthcare consumer expectations are evolving – reactive engagement is no longer enough

Prioritize: Growth

The CENTARI™ Platform empowers marketing and outreach teams with patient next best actions that advance your service-line priorities.

1

Always-on

Always-on campaigns seek to drive engagement and proactively enhance lifetime value

Always-on campaigns seek to drive engagement and proactively enhance lifetime value

Effortlessly launch hyper-targeted, always-on campaigns that proactively seek new ways to engage your patients and enhance their lifetime value to your health system. CENTARI continuously incorporates and learns from data from each new campaign, improving your performance over time.

2

Specific to your data

Our unique approach to machine learning results in AI models tailor-made for your patients

Our unique approach to machine learning results in AI models tailor-made for your patients

Your data is unique. Actium’s unique approach to training and testing its client-specific AI models accounts for regional and demographic differences to identify the next best action for every healthcare consumer.

3

Clinical + Influence models

Joint propensity modeling goes beyond clinical risk to identify those patients most likely to engage

Joint propensity modeling goes beyond clinical risk to identify those patients most likely to engage

Actium uses machine learning algorithms to ingest complex clinical, payer, claims and third-party datasets to predict patient needs and identify business growth opportunities within the healthcare organization. 

CENTARI’s superlative performance lies in its unique ability to combine both clinical and behavioral – ie, influence – models. Its clinical models identify and predict patient needs, as well as growth opportunities within your organization while its influence models predict the channels and messages most likely to inspire individuals to take action. All recommended actions are prioritized based on clinical need, revenue potential, and your capacity to deliver the services in question.

4

Insights and reporting

Unlimited access to real-time data for both prospective and in-market outreach campaigns

Unlimited access to real-time data for both prospective and in-market outreach campaigns

Actium CENTARI’s insight and reporting dashboards provide real-time data for both prospective and in-market patient outreach campaigns. 

Insight dashboards aid with strategic planning by showing a campaign’s total potential value. 

At-a-glance reporting dashboards make it easy to attribute ROI with performance data such as appointments and revenue generated, along with understanding campaign effectiveness and impact.

Service-Line Growth Playbooks

General GI

Colonoscopy

Neurosurgery

Weight Management

Cervical Cancer Screening

Women’s Health

Hip or Knee Replacement

COPD

Orthopedic Surgery

Neurology

Mammogram

Irritable Bowel Syndrome

Bariatric Surgery

Coronary Artery Disease

Cardiothoracic

Breast Cancer Surgery

Arrhythmia

Alzheimer’s/Dementia

Acid Reflux

Service-Line Growth Playbooks

General GI

Colonoscopy

Neurosurgery

Weight Management

Cervical Cancer Screening

Women’s Health

Hip or Knee Replacement

Pregnancy

COPD

Orthopedic Surgery

Neurology

Mammogram

Irritable Bowel Syndrome

Bariatric Surgery

Heart Health

Coronary Artery Disease

Cardiothoracic

Breast Cancer Surgery

Arrhythmia

Alzheimer’s/Dementia

Acid Reflux