It’s well known that as news of the pandemic broke, most health systems paused and regrouped on their messaging and outreach.
Salinas Valley Memorial Healthcare, on the other hand, ramped up, expanded to more channels, and saw their patient engagement increase significantly because of it.
We’re talking with Alan Shoebridge, SVMH’s Director of Marketing, and the mastermind behind their strategy! You’ll learn about what’s worked and hasn’t worked in their multi-channel strategy and leadership strategy for 2021.
Health vs Hubris in a Pandemic
Multi-channel Movements to Inform & Influence Patients
Data-Driven Approaches in 2021
Director of Marketing Salinas Valley Memorial Health System
VP, Applied AI & Growth Actium Health
Board Member Actium Health
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