Description
Marketing is arguably the most misunderstood role within the healthcare ecosystem. Yet with the increase in competition and demand for personalized and quality healthcare services, marketing is one of the most vital strategies for reaching consumers. Key discussion topics include:
- Consumerism’s real impact to healthcare marketing
- Balancing patient acquisition and retention strategies
- Metrics that are most important to driving success
- How marketing contributes to revenue and net income
Gordon Kolodny
Senior Executive Director, Marketing
Cedars-Sinai
James Gardner
Director, Healthcare Strategy
OHO Interactive
Tom Hileman
Managing Partner, Digital
Hileman Group, now part of Global Prairie
Alan Tam
Chief Marketing Officer
Actium Health
Coming soon.
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