Machine learning-based artificial intelligence (AI) can inform patient outreach by helping to identify high-risk patients and prioritizing the Next Best Action for each patient.
When AI is combined with a CRM Intelligence Platform, healthcare marketers can more effectively manage their patient engagement and activation strategy.
Watch Chris Hemphill’s discussion with Ryan Younger about how Virtua Health has transformed their marketing strategy to be metrics-driven, agile, and better aligned with each consumer.
