The Actium Health Blog

The use of AI in healthcare risks perpetuating historical racial and ethnic bias. But with the right processes, AI can help solve bias problems.

How driving Annual Wellness Visits to Medicare-age patients can reduce the total cost of care while growing appointment volume, health outcomes, and downstream revenue.

Hospital revenue and marketing budgets took a hit during the pandemic. To justify spend, healthcare marketing ROI must be proven. Here’s how to do it.

June is a month that means a lot to many Actium Health employees. It is a time to celebrate and recognize members in the LGBTQIA+ community, and a time to reflect on how we can continue to foster a welcoming and safe workspace for all.

To drive patient volume, healthcare marketing leaders are increasingly adopting a patient activation strategy that uses EMR data for marketing to customers.

Ziad Obermeryer, an emergency medicine physician and researcher at the UC Berkeley School of Public Health, walks us through how his team found bias in an algorithm widely used in our health care system and an instance where AI was used to correct a health care injustice.

Why SMS in healthcare presents a big opportunity for improving consumer outcomes, including best practices and examples.

Get the infographic facts from an online survey of 1,230 consumers in the U.S. that examine health providers' patient engagement efforts.

While there are still large gaps that exist between expectations and reality, the data reveal some significant improvements.

Here’s why audience segmentation targeting in healthcare is so critical, how current approaches fall short, and how AI-powered CRM intelligence technology can help.