The Actium Health Blog
Stay up to date on realizing the full potential of accumulated patient data.
How to Use Healthcare Marketing Data to Build Brand and Drive Appointments
By looking outside the industry for inspiration, providers can use healthcare marketing data to build brand and improve patient experience.
Healthcare Systems Have a Brand Advantage: Now is the Right Time to Use It
CRM Intelligence offers an amazing healthcare branding tool, enabling use of data to deliver timely, relevant health information to patients.
Redefining Your CRM Strategy with Intelligence
CRM intelligence can transform healthcare CRM from a reporting system to an actionable patient outreach tool that drives revenue. Here’s how.
Retail, Tech, and Traditional Healthcare: Competition or Course Correction?
Healthcare systems face new competition from big retail and big tech. Here’s how learning and adapting are key to retaining patient loyalty.
How Responsible AI Can Reduce Bias in Patient Outreach: Three Keys to Eliminating Bias...
The use of AI in healthcare risks perpetuating historical racial and ethnic bias. But with the right processes, AI can help solve bias problems.
The First Step in Growing Patient Volume? Driving AWVs.
How driving Annual Wellness Visits to Medicare-age patients can reduce the total cost of care while growing appointment volume, health outcomes, and downstream revenue.
Maximizing Healthcare Marketing ROI Through Patient Activation
Hospital revenue and marketing budgets took a hit during the pandemic. To justify spend, healthcare marketing ROI must be proven. Here’s how to do it.
Our Commitment to Inclusivity
June is a month that means a lot to many Actium Health employees. It is a time to celebrate and recognize members in the LGBTQIA+ community, and a time to reflect on how we can continue to foster a welcoming and safe workspace for all.
How Patient Data Can Be Used in Outreach Programs
To drive patient volume, healthcare marketing leaders are increasingly adopting a patient activation strategy that uses EMR data for marketing to customers.
Podcast: ‘Racism is America’s oldest algorithm’: How bias creeps into health care AI
Ziad Obermeryer, an emergency medicine physician and researcher at the UC Berkeley School of Public Health, walks us through how his team found bias in an algorithm widely used in our health care system and an instance where AI was used to correct a health care injustice.
SMS in Healthcare: Best Practices and Examples
Why SMS in healthcare presents a big opportunity for improving consumer outcomes, including best practices and examples.
