Advancing CRM Intelligence
Insightful resources to help you maximize patient outcomes through better patient engagement and activation.

The Power of Outbound Calling in Value-Based Care
Health system leaders are looking for a sophisticated outbound calling strategy to activate their highest-risk patients.
Case Study
Supercharging Bariatrics Marketing with Propensity Models
Discover how Virtua Health partnered with Actium to identify patients who may be in need of bariatric surgery and launched outreach campaigns that resulted in over $3 million in new revenue.
Webinar
To Nudge and To Nurture: Poising Patients for a Healthy Future Using CRM Intelligence...
Virtua Health prioritized resources to grow its bariatric service line a remarkable 41% while improving patient outcomes.
Tracking American Sentiment: Managing Healthcare is Hard
Research reveals the gap between Americans’ desire to be proactive about their health and the difficulties of putting that into practice.
State of Patient Engagement in 2022
Research reveals the areas where providers have improved patient engagement efforts and highlights gaps that still remain.
Webinar
Maximize Patient Volume with the Right Audience
We’ve assembled a panel of healthcare leaders who’ll share their experiences, strategies, and successes in driving patient volume.
Webinar
A Roadmap to the Future of Healthcare: Joe Public 2030
Learn about the research and findings in the upcoming Joe Public 2030 book, including 5 key predictions related to the future of healthcare.
Moving Beyond Traditional Healthcare CRM
Learn why health systems are looking to maximize patient activation and lifetime value with new AI-powered CRM intelligence tools.
Webinar
The Future of Patient Engagement
Let’s get specific, let’s get bold, let’s talk about what’s going to drive change in patient engagement in 2022.
Webinar
How to Drive Authentic Patient Experiences with Ed Marx and Cris Ross
Executives from Mayo Clinic, Cleveland Clinic, and Actium Health will share life-changing stories of leadership and first hand patient experiences.
Case Study
Prioritized Breast-Cancer Screening Outreach Impacts 1,395 Lives
Discover how Actium partnered with Virtua Health to deliver targeted, proactive, outreach strategies.

Supercharging Bariatrics Marketing with Propensity Models
Discover how Virtua Health partnered with Actium to identify patients who may be in need of bariatric surgery and launched outreach campaigns that resulted in over $3 million in new revenue.
Case Study
Prioritized Breast-Cancer Screening Outreach Impacts 1,395 Lives
Discover how Actium partnered with Virtua Health to deliver targeted, proactive, outreach strategies.
Case Study
Transforming Patient Access & Engagement Through the Power of AI
Actium's partnership with a large health system resulted in proactive, personalized engagement for >500k patients.
Case Study
Machine-Learning-Driven Engagement Campaign Drives Cardio Appointments and Revenue
Discover how Virtua Health partnered with Actium Health to boost revenue 130% and improve more patients’ heart health.
Case Study
Encouraging Annual Wellness Visits Generates Downstream Revenue
Engagement campaigns run on Actium Health’s platform drove 2X+ in referral revenue while helping close care gaps.
Case Study
Multi-Channel Outreach Maximizes COVID-19 Vaccination Appointments
Working with Actium Health to deploy a pair of outreach campaigns, HonorHealth successfully navigated patient engagement challenges and increased vaccination appointments by 30%.

To Nudge and To Nurture: Poising Patients for a Healthy Future Using CRM Intelligence...
Virtua Health prioritized resources to grow its bariatric service line a remarkable 41% while improving patient outcomes.
Webinar
Maximize Patient Volume with the Right Audience
We’ve assembled a panel of healthcare leaders who’ll share their experiences, strategies, and successes in driving patient volume.
Webinar
A Roadmap to the Future of Healthcare: Joe Public 2030
Learn about the research and findings in the upcoming Joe Public 2030 book, including 5 key predictions related to the future of healthcare.
Webinar
The Future of Patient Engagement
Let’s get specific, let’s get bold, let’s talk about what’s going to drive change in patient engagement in 2022.
Webinar
How to Drive Authentic Patient Experiences with Ed Marx and Cris Ross
Executives from Mayo Clinic, Cleveland Clinic, and Actium Health will share life-changing stories of leadership and first hand patient experiences.
Webinar
Fighting Disparities with Home Health
COVID-19 forced healthcare into a whirlwind of innovation. Healthcare leaders had to make tough, but quick calls on addressing patient needs remotely. Were these one-off moves, or have we found new ways to address challenges to access and affordability?
Webinar
Is Interoperability a Pipe Dream?
Learn how interoperability impacts patient experiences and why we need action and guidance as part of our overall healthcare policy.
Webinar
Cigna's Consumer Transformation - How a Payer Drove Next Best Actions
Transforming into a consumer friendly, data-driven organization is a journey. Aaron Bigman, who’s grown analytics efforts at both Capital One and Cigna, will walk us through these steps and challenges.
Webinar
Why Your Patients Don't Believe You
Learn how healthcare brands can establish authority in their communications and better meet consumer expectations.
Webinar
Addressing Disparities in Transgender Care
Learn about disparities impacting sex & gender minorities and how healthcare leaders can create a level field.

The Power of Outbound Calling in Value-Based Care
Health system leaders are looking for a sophisticated outbound calling strategy to activate their highest-risk patients.
Tracking American Sentiment: Managing Healthcare is Hard
Research reveals the gap between Americans’ desire to be proactive about their health and the difficulties of putting that into practice.
State of Patient Engagement in 2022
Research reveals the areas where providers have improved patient engagement efforts and highlights gaps that still remain.
Moving Beyond Traditional Healthcare CRM
Learn why health systems are looking to maximize patient activation and lifetime value with new AI-powered CRM intelligence tools.
Survey Report: The Impact of COVID-19 on Patient Engagement Expectations
For many health systems that struggled at communicating with patients during the COVID-19 outbreak, patients are re-examining relationships with their doctors.