Advancing CRM Intelligence
Insightful resources to help you drive better patient care, more value, and higher growth
Actium Health - A Clear Plan for Every Patient
We're excited to announce that SymphonyRM is now Actium Health. A lot has changed in healthcare. New initiatives in digital transformation and digital front door, the rise of retail...
The Need for Evolved Patient Engagement Post COVID-19
To meet patients' expectations, doctors and healthcare organizations need a patient engagement strategy that delivers proactive and hyper-personalized patient outreach
New Research: 50% Adults Did Not Receive Vaccine Info From Their Doctor
Findings from a survey conducted by Actium Health revealed post-COVID patient preferences and opportunities for doctors to meet new, higher expectations PALO ALTO, Calif. (August 10, 2021) – Actium Health, healthcare’s...
Actium Health Raises $25 Million In Series B Funding
The funding is being used to help health systems transform their data into actionable plans for every healthcare consumers PALO ALTO, Calif. (May 18, 2021) – Actium Health, healthcare’s...
Breast Cancer Screening: How to Close the Referral Loop
A large hospital partnered with Actium on its breast cancer awareness campaigns to improve patient outcomes and drive revenue growthWhile breast cancer screening is critical to saving lives, it...
Breast Cancer Screening and the Women it Saves
Breast Cancer Awareness Month means something in everyone’s lives. Most people have somehow been touched by the disease through friends, family or even through their own journey. Healthcare systems and...
Annual Wellness Visits: Driving +2X Increase in Appointment Revenue
Annual Wellness Visits (AWV) can be a significant driver of additional revenue for organizations. Our case study reveals four best practices for AWV engagement campaigns
Transforming Patient Access & Engagement Through the Power of AI
Actium's partnership with a large health system resulted in proactive, personalized engagement for >500k patients
Actium's AI Models Identify Patients at Higher Risk for Breast Cancer
Actium trained and validated its machine learning models on over 2 million patients
Multi-Channel Outreach Maximizes COVID-19 Vaccination Appointments
HonorHealth and Actium developed and launched a targeted campaign to engage two key patient groups
Survey: Opportunities for Health Systems to Meet Shifting Expectations Post-COVID
For many health systems that struggled at communicating with patients during the COVID-19 outbreak, patients are re-examining relationships with their doctors.
Doubling Email Engagement with AI-Powered Next Best Actions
SymphonyRM is now Actium HealthHow we've used natural language processing (NLP) on over 2 million emails to help health system outreach exceed industry benchmarksWhat is a next best action?Next...
AI and Patient Lifetime Value – A Cross-Industry Conversation
Explore the concept of patient lifetime value for health systems: what is it, who owns the responsibility, and how to leverage AI-based approaches to optimizing it
How Healthcare Marketers Drive Growth & Loyalty
Stay ahead of the patient-engagement curve by collecting and analyzing the right data on patient preferences, and leveraging insights to break past old marketing habits
The Healthcare Marketer's Guide to Data Strategy & Buy-In
Adapt a data enthusiast's mindset by linking marketing efforts to revenue and goals, and foster collaboration with non-marketing leaders using metrics to guide decision-making
Ed Marx and the Future of Healthcare IT
Learn about breaking down barriers between departments at health systems to ensure innovations in IT, patient engagement, and AI become a reality
AI & Informatics: What’s in it for Patient Engagement?
How to combine AI, informatics, and patient engagement to create the personalized experiences patients demand
AI Uses in Healthcare: Making it Real
A session for non-technical leaders on how to have the right expectations for what's needed to make AI projects work for their populations
AI & Marketing with Christopher Penn
Learn about the latest trends in AI and marketing with an industry-leading data scientist
Health AI University: Why AI is Important in Healthcare
This series helps healthcare leaders understand the strengths and limitations of AI tools—and is especially powerful for executives charged with influencing patient behaviors
The Whole Mind in Healthcare - Using Data Science to Understand Markets
How to use Whole Mind research to understand data fallacies and your healthcare consumers' needs