The health system integrated the Actium Health CENTARI platform with its EMR and other patient data sources. By pulling from multiple data points and leveraging AI to develop a dynamic, targeted patient audience, the organization had everything it needed to run an effective outbound calling campaign. 

1. The Actium Health team integrated CENTARI with the system’s EMR and other patient data sources. 
2. Then, CENTARI developed a dynamic audience of patients who had been prescribed medications for diabetes, hypertension, or cholesterol. Each patient with a PDC score of less than 80% (categorized as non-compliant) was tagged.¹ 
3. Using CENTARI’s AI capabilities, the audience was sorted to prioritize patients most likely to increase compliance. 
4. Call agents used the CENTARI platform to access their patient lists and track calls inviting patients to make an appointment. 
5. Because the platform syncs in real-time, multiple staff members could make calls, take notes, and track results from anywhere. 
6. Finally, CENTARI alerted primary care physicians to address medication adherence directly with the patient, resolving the bulk of the patient’s barriers. 

¹ PDC, or proportion of days covered, is a widely used method of measuring medication adherence.

Outbound calling is more personal and effective than text and email alone. However, lengthy spreadsheets, error-prone call tracking, and insufficient data often limit or prevent outreach effectiveness. CENTARI simplifies outbound calling, resulting in:  

• – Happier patients with personal, targeted phone calls 
• – Happier and more productive staff 
• – Better outcomes for the highest risk patients 
• – Measurable progress through sophisticated reporting capabilities 
• – Increased quality reimbursements in the areas you need it most 

Targeted, AI-driven quality campaigns led to powerful results for this health system. Not only was it able to accurately identify patients who were non-compliant using data from its EMR, but the prioritized patient lists maximized providers’ ability to make a real impact on outcomes. This led directly to healthier and happier patients — and better ratings and new revenue for the system. 

This health system successfully met its goal — a transformational increase in its star rating, quality bonus revenue, and a more competitive posture. Plus, with CENTARI and the ability to build additional intelligent campaigns at their fingertips, it can move the needle on countless other quality metrics as well.