Turn Patient Data
Into a Lifetime of Value

Actium Health CENTARI empowers health system marketing and patient outreach teams to better activate their patient data, creating more opportunities for meaningful engagement.

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Actium Health’s CENTARI™ Solution predicts the actions most likely to maximize lifetime patient value.

How CENTARI Works

See how CENTARI operates, from generating data insights to prioritizing and optimizing campaign deployment.

Data Connection

Prediction

Prioritization

Patient Influence

Attribution

1
Data Connection

CENTARI begins by training its models on your organization’s siloed customer data sets.

2
Prediction

Our AI models uncover hidden correlations to accurately identify and predict individual patient needs, preferences, and risks.

3
Prioritization

Possible next best actions (NBAs) are then filtered and ranked according to clinical needs, prospective value, and each patient’s likely response.

4
Patient Influence

Seamlessly integrated audience builder, content library, and digital marketing allow for unprecedented personalization and proactive 1:1 dialogues.

5
Attribution

Unlimited end-to-end reporting makes it simple to tie influence campaigns to outcomes, clearly demonstrating ROI.

Previous
Next

CENTARI is Powered by Healthcare’s Most
Sophisticated AI-Propensity
Modeling

INFLUENCE

Those clinical predictions are merged with advanced behavioral models to identify patients most open to outreach, along with the channels and prompts most likely to inspire action.

CLINICAL

Our clinical propensity models predict a patient’s likelihood of needing a specific medical service, including identification of care gaps and rising risks for progression.

Precise

Actium’s sophisticated modeling has demonstrated predictive accuracy that outperforms national models in identifying patient needs.

Transparent

Black box AI is a thing of the past – every prediction and score is shared with you, advancing equity and accuracy in your healthcare outreach.

Tailored to You

Predictions are only as good as the data that underlies them – that’s why all our models are trained on your unique patient population data.

Find Clarity With CENTARI

From implementation and training, to partnership and campaign planning, Actium Health partners closely with your teams, enabling them to take full advantage of CENTARI’s capabilities.

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Frequently Asked
Questions

1

What defines a next best action?

Actium identifies next best actions for each patient through a complex ranking and prioritization exercise based on clinical, behavioral, and financial factors. Clinical propensity models decipher likely current and future medical needs, to ensure relevance to the patient. Behavioral propensity models factor in their preferences and likelihood to follow through on any given action. Finally, all actions are cross-referenced with the relative values Actium helps customize for your organization based on your pricing and business priorities, from service-line growth to value-based care.

2

How much data does Actium need to train its models?

Actium’s AI models are trained on your historical data, with more data increasing model performance. However, we have worked successfully with clients that have limited data due to circumstances such as recent EMR migrations, as well as those that are able to provide several years of historical data.

3

How does Actium correct for potential bias?

Data ethics and addressing racial bias are top priorities for our data science team. We’ve partnered with the University of Chicago Booth School of Business Center for Applied AI to discuss challenges and develop algorithmic mitigation strategies related to bias that exist in many datasets and organizations. Simply removing variables such as race, gender, or zip code from models isn’t enough.

4

Does Actium’s AI help diagnose patients?

No. Actium is not a clinical decision support tool, and does not recommend medical interventions of any kind. Its purpose is to drive more efficient utilization of available healthcare resources, proactively connecting patients with helpful information and a more seamless customer experience.