Healthcare Economics 101 – The Rise of Data for Member Engagement, ft. Aaron Novotny


How has the role of data transformed health plan communications and interactions with today’s consumers? With the dynamics and complexity of the healthcare landscape, health plans are increasingly seeking and leveraging first and third party data to drive member experiences that are relevant and meaningful.

Listen to Dr. Aaron Novotny, Director of Healthcare Economics at Arkansas Blue Cross Blue Shield, and podcast host Alan Tam, as they share how the rise and adoption of data is transforming how health plans are engaging with their members and the new challenges it brings.

This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.

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