Infographic: Patient Engagement in 2022

People want more from their doctors — and those expectations continue to climb. This new data shines a light on the consumerization of healthcare trend that has blurred the line between patient and consumer. When a person can order dinner from an app from their favorite restaurant, or have a customized experience with their favorite …

Infographic: AI + Patient Engagement Fast Facts

Digital solutions and technologies are transforming how healthcare is delivered and new competitors are entering the market from nontraditional industries such as retail and payers. With new challengers, healthcare professionals need to refocus priorities on patient and consumer engagement while investing in AI-powered digital solutions to help deliver proactive and relevant communications. These facts reiterate …

Infographic: Responsible AI for Healthcare

Artificial intelligence (AI) tools in healthcare are not immune to bias – especially if they have been trained on data sets that do not accurately reflect the population they serve. Overcoming bias in AI and machine learning goes beyond recognizing its existence. Analyzing model performance and questioning the data will help determine what’s really going …

Infographic: 5 Must-Haves for Effective AI-Driven Patient Engagement

Artificial intelligence (AI) helps healthcare teams identify needs and proactively engage patients with relevant outreach at appropriate times. Results include more than revenue increase, but also early detection and intervention for health conditions that have the potential to save lives. When AI is combined with a CRM Intelligence Platform, healthcare marketers can more effectively manage …

Podcast: A Focus on Patient Experience, Marketing, and Data

Touch Point Podcast Healthcare organizations face incredible industry challenges in 2022, they also must rethink their patient experience, marketing and data strategies. In this episode, hosts Reed Smith and Chris Boyer share ways leading health systems have implemented “big ideas” in their marketing, and how focusing on patient experience can help healthcare leaders transform their …

The Perpetual Rainbow Commitment

Diversity, equity, and inclusion (DEI) is a top priority at Actium Health. One year ago, we formed our DEI team. It is a core of employees who lead the effort to establish a safe and supportive environment for all our employees. An environment where our employees can be their authentic selves, know they are valued, …