Machine-Learning-Driven Engagement Campaign Drives Cardio Appointments and Revenue
Discover how Virtua Health partnered with Actium Health to boost revenue 130% and improve more patients’ heart health.
- $800,000 estimated revenue generated by AI-based campaign
- 25% were more likely to book a cardio-related appointment
- 30.3% higher revenues from email openers vs control group
- Enhanced visibility with machine learning from local vs national training data
Identifying Cardio Needs
AI/Machine Learning Approach
< Age 50
thousands of patients are at risk
Results – Campaign Performance
Impact on appointments
Click rate vs industry average 2.49%
Higher revenues from email openers vs control group
“The science behind Actium’s approach enabled us to increase the number of cardiology appointments booked and drive revenue. More importantly, we were able to positively impact the lives of patients with elevated health risks.”
VP of Marketing, Virtua Health
What Do These Results Mean?
We’ve shown how Virtua Health reached people in need using AI. Without Virtua’s AI-based outreach, over 4,000 of these people would not have scheduled appointments and been seen.
This is important above and beyond calls for driving volume and revenue. Among these patients are diagnoses of major illnesses. There are early warnings for preventive measures that can save lives.
Manually slicing and dicing segments of the population is no longer enough. This true personalization requires nuance AND scale that AI offers. We simply can’t do this by hand.
estimated revenue growth
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