Virtua Health leveraged Actium Health’s CENTARI™ CRM Intelligence Platform to identify high-risk patients. Going far beyond demographics and patient history, CENTARI’s AI models probe multidimensional EHR, payer, claims and third-party datasets and observe millions of local population encounters to identify patients up to 15x more likely to have breast cancer vs the general population.

In addition to finding those patients whose next best action was a breast cancer screening. Actium’s platform also developed customized communication journeys for each individual, digitally engaging patients with personalized content via their preferred channels of communication. Campaign messages focused on the availability and safety of appointments and encouraged immediate scheduling.

Virtua Health realized 6x ROI on the campaign and the human impact surpassed all expectations. From March 2020 through May 2021, 11,310 mammograms were scheduled, As a result, 1,395 breast cancer diagnoses were made in patients who may have otherwise postponed screening due to pandemic-related fears.

Timely diagnosis has a tremendous positive impact on both patients and their families. Once a breast-cancer patient is diagnosed, she can begin receiving therapeutic intervention, typically adding years to her life. Thanks to this multiplier effect, the Virtua Health breast-cancer-screening outreach campaign resulted in an astonishing 9,793 life years reclaimed for its patients.

Following the success of CENTARI’s AI-driven outreach for breast-cancer screening, Virtua Health is now implementing “Always On” next-best-action outreach campaigns — encompassing colorectal cancer (CRC) screening, cardiology and orthopedics. In step with their clinical partners, the Virtua Health marketing team continues to proactively engage their patients in relevant 1:1 dialogues to address health needs in a meaningful way.