Q&A with Otto AnguloSenior Director Digital MarketingMount Sinai Health System As health systems face increasing pressure to deliver better care at a lower cost, many marketers are scrambling to demonstrate their return on investment (ROI) in healthcare. Simply generating leads no longer suffices. Healthcare marketing teams must understand and track the entire patient journey in …
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To meet your population health goals, effective healthcare target audiences must consider the whole patient. Healthcare providers of all specialties and sizes are experiencing similar challenges – how to move the needle on health quality metrics while continuing to manage budget constraints, maximize efficiencies, and drive revenue. As healthcare continues to evolve, the traditional approach …
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Q&A with Andrew ChangVP, MarketingSummit Health Data is the lifeblood of healthcare marketing strategies, allowing marketers and service-line leaders to deliver highly precise communications to consumers. In healthcare, data can drive both patient acquisition as well as patient retention, and it can help marketers understand and report on their return on investment. The following Q&A …
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Q&A with Craig KartchnerAVP of Marketing and Customer ExperienceHonorHealth For years, customer relationship management (CRM) systems have been foundational to reaching existing and potential customers. But for leading healthcare systems, a successful marketing strategy has to go beyond traditional CRM. Balancing limited appointment inventory with patient expectations requires highly precise, real-time data paired with sophisticated …
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How many functions can a phone call serve? Outbound calling in healthcare is a great way to reduce no-shows, increase appointment volume, and improve the patient experience. But if your healthcare system has yet to develop a strategy using outbound calling to increase healthcare quality metrics, now is the time to start. Outbound calling can …
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Q&A with Bonnie WardMarket Director, Marketing and CommunicationsCHI St. Vincent Healthcare providers everywhere are having to develop multiple strategies to address complex health disparities – the inequities in health outcomes that affect people of different races, genders, and socioeconomic backgrounds. As a result of unequal access to healthcare and preventive services, health disparities have a …
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A successful outbound calling strategy can be transformational for healthcare providers of all types and sizes. From the smallest community health center, to the largest hospital system, you need to be able to get and stay in touch with your patients. Whether your goal is to increase appointment volume, boost quality metrics, improve patient satisfaction, …
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Q&A with Chris PaceChief Digital Marketing OfficerBanner Health Healthcare is undergoing rapid changes where consumer engagement and access is a priority. By leveraging a health system’s digital front door, providers can create interactive experiences that put the consumer at the center of the healthcare experience. These new consumer engagement strategies help to reduce costs, improve …
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Q&A with Chris DufresneVP of Digital Products and Marketing TechnologyAllina Health The adoption of Customer Relationship Management (CRM) in healthcare is becoming increasingly popular. From patient databases to appointment reminders to data analytics, these technologies offer immense potential for healthcare practices to streamline their processes, reduce costs, and increase patient engagement. Despite the potential of …
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Personalization in healthcare is garnering attention as a potential game changer for consumers. It’s hailed as a way to make healthcare more efficient and accessible, as well as being able to customize outreach to individual patients. It promises a healthcare experience tailored to the individual needs of each patient. This could mean better diagnosis and …
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