Patient Activation Has An Easy Button, and It’s HIPAA-Compliant The difference in consumer experiences between retail and healthcare is pretty clear. One proactively prompts you to spend more time and money, in the channel of your choice, and seems to anticipate your every “need.” The other sends you a postcard or a letter, won’t let …
Continue reading “The Easy Button to Improving Consumer Experience in Healthcare”
In healthcare, nothing is quite as effective as a personal touchpoint. A phone call from a real human – to schedule your follow-up appointment, check in on your symptoms, remind you to test your blood sugar, or coordinate a referral to a physical therapist – makes a far greater impact than an impersonal text, email, …
Continue reading “The Key to Success in Value-Based Care? The Simplicity of a Phone Call.”
How AI and Automation in Healthcare Marketing Leapfrogs Barriers of Labor and Revenue Shortages From labor shortages to revenue shortfalls, despite the growing need for healthcare services, the supply and demand aren’t lined up for profitability. What can your hospitals do to deliver the services their patients need, with continuing staff limitations and – at …
Continue reading “Leveraging AI and Automation to Drive Service-Line Growth”
Hospital CFOs recently ranked finances as their top concern, followed by government mandates and staff shortages, according to the American College of Healthcare Executive’s annual survey of the most troubling issues confronting hospitals. And no wonder. Healthcare budget pressures are mounting. With more than half of hospitals projected to have negative margins for the rest …
Continue reading “Shifting Marketing from Cost Center to Revenue Generator”
How One Healthcare System Used a Technology Tool to Go Beyond Standard Emails for Stronger ROI When Lara Yahav joined Griffin Faculty Physicians as Director of Specialty and Surgical Practices, she noticed another group using a technology tool with strong outcomes, including results in care gap closure. She realized that tool could take her desire …
When you think of industries with a marketing advantage, healthcare might not jump to mind. But healthcare providers have a clear marketing data lead over many others: Healthcare marketers might be the first to doubt this. How can anyone say healthcare marketing has advantages over, for example, retail? That industry isn’t highly regulated, and it …
Continue reading “How to Use Healthcare Marketing Data to Build Brand and Drive Appointments”
Healthcare brands have an unfair advantage over most other brands: the key is using their own patient data to drive patient activation and become top of mind and the go-to resource for health and wellness. Healthcare providers are in a unique branding position. They can solve some of the most important issues consumers face: their …
Continue reading “Healthcare Systems Have a Brand Advantage: Now is the Right Time to Use It”
Drive healthcare system revenue by turning your data into actionable insights Whether you’re a healthcare delivery CEO, CFO, service line, or medical group leader, you need to drive revenue. In this blog, we’ll be focusing on top line revenue growth and patient outreach where we explore how you can connect your revenue-generating services with your …
Continue reading “Redefining Your CRM Strategy with Intelligence”
Should traditional healthcare be afraid of the retail and big tech competition, or can they take what’s working and adapt? It seemed a given that “Big Tech” would completely take over healthcare in the U.S., using data as the figurative magic pill to transform the system. And retail seemed poised to continue to snip away …
Continue reading “Retail, Tech, and Traditional Healthcare: Competition or Course Correction?”
The use of artificial intelligence (AI) in healthcare risks perpetuating historical bias. But with the right processes in place, AI can help solve healthcare bias problems rather than prolong them. From the start of the COVID-19 pandemic, Black individuals and other people of color in the U.S. have been roughly twice as likely to die …
