Dynamic throttling allows continuous outreach to keep utilization at optimal levels for a smoother, more predictable revenue stream. Launching marketing programs in healthcare can be scary. Healthcare marketers need to know how to increase patient volume in a predictable and consistent way, to avoid peaks and valleys. Relying on a series of marketing campaigns can …
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As a healthcare marketer, you’re tasked with filling appointments year-round, because unlike other industries that sell seasonal products and run seasonal marketing campaigns, the need for healthcare is continuous. While there may be a “Breast Cancer Awareness Month” or a “Men’s Health Month”, breast cancer screenings and prostate exams occur throughout the entire year–so outreach …
Continue reading “Drive Patient Volume Through Always On Automation”
As a healthcare marketer, you’re tasked with driving appointment volume and acquiring new patients. You can increase the value and effectiveness of your strategies by helping your organization achieve its business goals that include improving quality scores, maximizing reimbursements, and hitting revenue targets. This can be done by focusing on existing patients as your most …
Continue reading “Existing Patients Are Your Most Valuable Asset. Here’s Why.”
Ryan Younger, VP of Marketing, Virtua Health Virtua Health’s mission is to “help you be well, get well and stay well.” As the largest not-for-profit health system in the region (southern New Jersey), we don’t just take care of patients who come to us with an acute health issue. Rather, we want to help people …
Continue reading “Effective Healthcare Consumer Engagement Requires a Shift in Mindset and Strategy”
Healthcare organizations are starting the transition to a value-based care (VBC) model because it is ultimately better for providers, payers, and patients. But, due to operational challenges, culture, workflows, and resources, moving to a VBC model can be a huge shift for healthcare organizations that’s difficult to get started and manage. Here’s a look at …
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You’ve probably heard quite a bit about patient engagement recently, but what really matters is patient activation. It’s vital for healthcare marketers to get patients to become active participants in their care in order to improve health outcomes. What is Patient Engagement? Patient engagement is a strategy promoted as helping achieve the “triple aim” of …
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Digital solutions and technologies are transforming how healthcare is delivered and new competitors are entering the market from nontraditional industries such as retail and payers. With new challengers, healthcare professionals need to refocus priorities on patient and consumer engagement while investing in AI-powered digital solutions to help deliver proactive and relevant communications. These facts reiterate …
Continue reading “Infographic: AI + Patient Engagement Fast Facts”
Users of healthcare customer relationship management (CRM) software have high expectations of the technology, from managing a wide range of functions to solving core strategic challenges. In real-world experiences, CRM solutions can unquestionably perform certain tasks very well. They store patient contact information, track non-clinical interactions, and, through integrations with other systems, display a variety …
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Artificial intelligence (AI) tools in healthcare are not immune to bias – especially if they have been trained on data sets that do not accurately reflect the population they serve. Overcoming bias in AI and machine learning goes beyond recognizing its existence. Analyzing model performance and questioning the data will help determine what’s really going …
Continue reading “Infographic: Responsible AI for Healthcare”
Artificial intelligence (AI) helps healthcare teams identify needs and proactively engage patients with relevant outreach at appropriate times. Results include more than revenue increase, but also early detection and intervention for health conditions that have the potential to save lives. When AI is combined with a CRM Intelligence Platform, healthcare marketers can more effectively manage …
Continue reading “Infographic: 5 Must-Haves for Effective AI-Driven Patient Engagement”
