Podcast: A Focus on Patient Experience, Marketing, and Data

Touch Point Podcast Healthcare organizations face incredible industry challenges in 2022, they also must rethink their patient experience, marketing and data strategies. In this episode, hosts Reed Smith and Chris Boyer share ways leading health systems have implemented “big ideas” in their marketing, and how focusing on patient experience can help healthcare leaders transform their …

A Modern Approach to Patient Activation and Engagement

Michael Linnert, Founder and CEO, Actium Health Over the past year, we talked to commercial team leaders at mid-size health systems in order to better understand healthcare’s most pressing challenges, as well as the technology solutions to help address those challenges. At the top of the list was patient activation. More than a decade of …

Infographic: AI-Enabled Patient Engagement

Machine learning-based artificial intelligence (AI) can inform patient outreach by helping to identify high-risk patients and prioritizing the Next Best Action for each patient. When AI is combined with a CRM Intelligence Platform, healthcare marketers can more effectively manage their patient engagement and activation strategy. Watch Chris Hemphill’s discussion with Ryan Younger about how Virtua …

Five Healthcare Patient Experience Predictions for 2022

Alan Tam, VP of Marketing The past couple of years have been challenging for healthcare; from the providers on the frontline, to administrators focused on keeping the doors open, to the patients who needed care and marketers who kept patients engaged and informed, there’s no one who hasn’t been impacted by the COVID-19 pandemic. On …

Actium Health – A Clear Plan for Every Patient

We’re excited to announce that SymphonyRM is now Actium Health.  A lot has changed in healthcare. New initiatives in digital transformation and digital front door, the rise of retail health, the adoption of telehealth and the explosion of patient engagement and experience technologies—all significantly accelerated by the pandemic and driven by healthcare consumer behaviors and …

Managing Chronic Disease During a Pandemic: Tips to Help your Patients

Patients living with chronic disease have increased risk and susceptibility to COVID19. Due to safety concerns, many of these at-risk patients have cancelled important disease management follow up appointments. The fear of contracting Coronavirus has become a barrier to necessary care to monitor and manage their disease.  Fortunately for provider care teams, this Catch-22 situation can be …

Breast Cancer Screening: How to Close the Referral Loop

A large hospital partnered with Actium on its breast cancer awareness campaigns to improve patient outcomes and drive revenue growth. While breast cancer screening is critical to saving lives, it comes with its share of operational challenges to actually ensure women receive the screening. The process is handled and performed by specialty care and often …

Flu Clinic: 5-Step Patient Engagement Guide during COVID

Flu clinic workflows and patient engagement has changed during the pandemic. Health systems are adapting to the new normal while trying to rebuild new processes and protocols to ensure patients are getting preventative care in the midst of COVID. As Fall approaches, new fears have surfaced about Flu Season hitting us at the same time …