Driving Annual Wellness Visits to Medicare-age patients can reduce the total cost of care while growing appointment volume, health outcomes, and downstream revenue. You’ve done the math as a healthcare marketer. You know outreach campaigns for patient activation are a cost-effective way to increase revenue and to improve the patient experience. But where do you …
Continue reading “The First Step in Growing Patient Volume? Driving AWVs.”
Hospital revenue and marketing budgets took a hit during the pandemic. To justify spend, healthcare marketing ROI must be proven. Here’s how to do it. With elective procedures on hold during the pandemic, hospital and clinic revenue took a hit. Now with the Great Resignation, they’re also losing staff. Both of those challenges can lead …
Continue reading “Maximizing Healthcare Marketing ROI Through Patient Activation”
June is a month that means a lot to many Actium Health employees. It is a time to celebrate and recognize members in the LGBTQIA+ community, and a time to reflect on how we can continue to foster a welcoming and safe workspace for all. Last year, we wrote about the difficult decision not to …
As a healthcare marketer, you want to find the right audience for your outreach programs. Maybe you’ve been tasked with increasing appointment volume for Medicare Annual Wellness Visits (AWVs). How can you leverage patient data to know if patients have already scheduled an appointment or perhaps just had one? And what about diagnostic services such …
Continue reading “How Patient Data Can Be Used in Outreach Programs”
Color Code Podcast In this episode, we hear from Casey Ross, STAT’s national health tech correspondent, about his reporting on racial bias in AI. Chris Hemphill, the VP for applied AI & growth at Actium Health, tells us about the rise of responsible AI in health care. Ziad Obermeryer, an emergency medicine physician and researcher at the UC Berkeley …
The increasing use of SMS and text messaging services for healthcare marketing presents a huge opportunity to improve patient communications, activation, satisfaction, and overall consumer health outcomes. As in other industries, the use of SMS is widely adopted by consumers and is a valuable communication tool across all age groups. With SMS, there are some …
Continue reading “SMS in Healthcare: Best Practices and Examples”
People want more from their doctors — and those expectations continue to climb. This new data shines a light on the consumerization of healthcare trend that has blurred the line between patient and consumer. When a person can order dinner from an app from their favorite restaurant, or have a customized experience with their favorite …
In 2021, we conducted research to quantify the impact COVID-19 had on patient engagement and expectations for their doctors. What we found was quite surprising: 50% of respondents reported having higher expectations for their doctors; 23% said their opinion of their doctor had changed and nearly 1 in 5 were considering changing doctors based on …
Continue reading “Patient Engagement in 2022: Survey Reveals Gaps in Provider-Patient Relationship”
The Holy Grail for marketers in every industry is to deliver the right message to the right audience at the right time. Healthcare marketers specifically have struggled to align all three elements of communications, particularly healthcare audience segmentation. The good news is that artificial intelligence (AI) technology can now help bring all the pieces together. …
Continue reading “How AI Can Generate Ideal Audience Segments in Healthcare”
MM+M Podcast Chris Hemphill, VP of applied AI and growth for Actium Health, talks about mitigating bias in data and driving equitable patient communications. They also provide some real-life examples of ensuring responsible algorithms. To learn more about MM+M Podcast or subscribe, check them out here. Speakers:
